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The Parent Report
Posted: Tuesday, 15 July 2008 7:14PM

Alcohol


Boston -- Another call for tougher restrictions on alcohol ads on TV.

A new study from the Georgetown University Center on Alcohol Marketing and Youth finds young people are being bombarded with TV commercials for alcoholic beverages...

David Jernigan, the Center's Executive Director, says cable TV channels should do a better job of regulating the amount of alcohol ads they run. He feels the percentage of alcohol ads on TV should be reduced...And Jernigan believes extensive monitoring of TV channels is essential...

More than two-million ads that aired on television between 2001 and 2007 were analyzed for the survey, which also found youths age 12 to 20 were 22 times more likely to see an alcohol product advertisement, than an alcohol industry funded "resonsibility" advertisement.

 
 
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